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Quartz (publication)
Quartz ((qz.com )) is a global online business news publication and a digital-only publication built primarily for tablets and mobile devices. It is owned by Atlantic Media Co., the publisher of The Atlantic, National Journal, and Government Executive. Quartz aims at serving global business people with its focus on international markets. Its news articles cover global economy news, ranging from geo-political conflicts to policies and regulations.
Readers can access all Quartz's news articles for free as it is sponsored by various big players. The four initial sponsors of Quartz are Boeing, Chevron, Cadillac, and Credit Suisse. Within 8 months after the launch, its number of sponsors increased to 15 with the joining of 11 other blue-chip advertisers like Ralph Lauren, KPMG, Cathay Pacific, Rolex (outside the U.S.), Intel, Colloquy, Sony, Adobe, Box, Charles Schwab and Morgan Stanley to its fleet.
== Why Quartz? ==
The name "Quartz" was chosen due to various reasons. Firstly, the name "Quartz" is named after a type of mineral that can be found all over the world and contributed to intense geological activity. The ability of this mineral would then associate with the brand identity, creating new brand's character: global, disruptive and digital. Furthermore, "Quartz" contains two of the rarest letters in English Language, Q and Z, making it a special-looking word. When referring to the Quartz publication website, they took off all the ordinary characters leaving behind qz.com, making it a distinctive website. Also, the fact that there are fewer letters to type into a small mobile keyboard makes it a more user-friendly website.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Quartz (publication)」の詳細全文を読む
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